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Thinking about Promotional Products Branding
The promotional merchandise you opted to target Millennial-aged employees and prospects are totally distinguished from the ones you have normally used for - well - the older generations. Millennials are a new fashion in the business world now. Several years ago, this generation of hyper-connected individuals was the majority of the workforce and by 2030, we'll make up 75% of it.
I came across an article called "Top 5 promotional products for Millennials." It was short and sweet, but I found it funny and right on point. If you want to glance at it for yourself, check it out here. I thought I'd share its findings to easily demonstrate the products my generation is drawn towards - or not:
Yeah, that's cool. It sure is nice to be able to play music everywhere you go. My only problem with these types of wholesale promotional products is this - I've never seen these at events, and everyone has a portable speaker already… in their phones. If I'm at an event, I may pass this up, just because I wouldn't really want to carry it around, and I know many others likely wouldn't either. That being said, it's definitely a special item to give out and it likely is a solid promotional gift to cross multiple generations.
I must have collected over ten pairs of these things during my high school and college days. I used them all the time, lost them all the time, and found new ones all the time. This is a great promo gift. My only hesitation is that many companies use these types of sunglasses. You want to ensure you're doing something different with your promotional items. Stand out. Use bright colors. Have a strategically placed logo. Do a bunch of catchy stuff because millennials are easily distracted by colors and features that look expensive…but really aren't.
Besides, I was attracted when I saw this kind of giveaway, and then I began thinking about how many tee shirts I have. I know why this is so popular. It's the style! Everyone is wearing these soft, warmly colored tees. I'm not spending that money on a tee shirt. Why not get a free one that looks just like one of those ones? Honestly, I think it's cooler to have an alternate brand on your soft colored tee than some brightly colored whale. I'd rather have a craft brew logo or the name of a hip tech company from California on my shirt rather than some small image that everyone else has.
I totally agree with the tumbler being the top-ranked one in the article. I'm always looking for a new vessel to hold my drinks in, both hot and cold. I just want one - simple, branded, cool, hip. Heck, if it's a nice day and I feel artsy, you may be tagged in your logo proudly displayed.
These promotional products are very important to a Millennial's heart. You want us to have you on our minds all the time, yes we satisfy you with customized logo printed items as promotional giveaways.